TIRE SERVICES AND MAINTENANCE PROGRAM
(The 11 Tools of Cost Control)

8. Tire Branding

This procedure is done as a precaution, it indicates the ownership of the tires and thereby eliminates the possibility of having them installed on vehicles other than those operated by your company. It can also reduce the possibility of tire theft. Branding is a process which is perfomed by the fleets themselves.

For purposes of quality control, our retread plants brand each tire with our DOT, plant number and CSA number. Standing behind our product in this way demonstrates the confidence and committment which each of our retread plants have for the quality of our product.

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